A Quick Look at O.C.D. Experience

O.C.D. Experience was founded by Justin Klosky in 2008. From a young age, Klosky suffered from obsessive compulsive disorder. After taking up acting for a few years, Justin decided to go the entrepreneurial route. By creating O.C.D. Experience, Klosky wanted a way to channel his disorder and use it to teach others the benefits of not only having an organized home, but an organized life.

Justin Klosky, founder of O.C.D. Experience

The acronym O.C.D. in O.C.D. Experience stands for Organize & Create Discipline. It’s a way for people to change their lives through organization. The company currently offers in-home and virtual consulting services. Consultants go into customers’ homes and organize the problem area. Additionally, they also offer virtual consultations for customers who are outside their three main service areas of California, Florida, and New York.  In addition to the consulting, Justin and O.C.D. Experience are publishing a book that is set to release in late 2013. They also sell a wallet and offer a smartphone app geared towards parents. Finally, Justin makes numerous local and national television appearances to promote the brand.

The target audience of O.C.D. Experience is primarily women. I would put their age anywhere between early 20’s to late 50’s. The idea is geared towards women who manage and organize the household. I would expect both parents and those without children to find value in the services. At the end of the day, everyone lives in some type of space that requires some type of organization. So the product may have appeal to the masses.

Back in 2010, a Forbes article stated, “The industry is evolving, and anyone who wants to keep pace has no choice but to reach across traditional boundaries and start tearing down silos.” O.C.D. Experience should adopt an integrated marketing campaign (I.M.C.) to streamline their marketing efforts, maximize their reach, and differentiate themselves from competitors. It’s no secret that Justin has a great energy and presence. By creating a consistent brand voice and projecting Justin’s personality across all of the marketing channels, I believe the O.C.D. Experience can reach new levels. A few top strategies include:

·      Promoting Justin Klosky as the face of the brand

·      Actively pushing release of the upcoming book

·      Introducing more consumer and search friendly blog posts and videos

·      Revamping the social media content

·      Introducing new marketing channels to maximize brand exposure

The company will be able to reach a larger audience, increase website traffic, boost sales, and become the leading organization company.