Social Media Planning at the Animal Kingdom

Social media thrives on timeliness; however, it's always important to plan ahead as much as you can. Instead of scrambling to find content every day, you have a library and content calendar to reference. Should something come up, you can easily move posts around to accommodate for current events. Take the time to plan ahead and you will thank yourself down the road. There is a wealth of content around you, sometimes you just need to step back and take a look.

This week I mapped out a few mock posts for Disney's Animal Kingdom to use this December. Hopefully some of the posts get you in the holiday spirit!

Sunday, December 1

FB: Caption contest: Mirror mirror on the wall, what does this otter want most of all?

TW: Caption #Contest! What is this otter wishing for?

Monday, December 2

FB: The holidays are quickly approaching! Join us for Mickey’s Jingle Jungle Parade daily at 3:45 pm!

TW: Mickey’s Jingle Jungle Parade is sure to get you in the holiday spirit! #AnimalKingdom #festive

Tuesday, December 3

FB: Headed to the Animal Kingdom? Share your photos with us and we may make it our cover photo!

TW: The world of Avatar is coming to the Animal Kingdom in 2017! #exclusive #sneakpeak

Wednesday, December 4

FB: Here’s a sneak peak of our newest attraction inspired by the world of Avatar!

 

TW: Spending your day at the #AnimalKingdom? Tweet us your pictures and tag us!

Thursday, December 5

FB: It’s the final night of Chanukah! Come enjoy the holiday with some wildlife!

[Image: Holiday lights in the Animal Kingdom.] 

TW: Happy Chanukah! Our furry friends would love to celebrate with you!

[Image: Holiday lights in the Animal Kingdom.]

Friday, December 6

FB: The Rainforest Café is a wild place to eat!

TW: You’ll be likely to encounter a few animals during your meal at the Rainforest Café here at the #AnimalKingdom! #goodfood

Saturday, December 7

FB: Stop by the Affection Section to meet and pet some furry friends!

[Image: Picture of llama]

TW: Headed to Animal Kingdom this weekend? Share your photos with the hashtag #DisneyAK and your photos may be featured on our website!

Sunday, December 8

FB: If you ‘like’ The Lion King, you’ll love our Festival of the Lion King show!

[Image: Picture of Lion King show]

TW: The Festival of the Lion King will surely get you on your feet! #hakunamatata #Disney

[Image: Picture of Lion King show]

Monday, December 9

FB: Don’t worry, our orangutan is having a case of the Mondays too!

TW: Our orangutan isn’t too excited about #Monday morning either!

Tuesday, December 10

FB: How many animals are carved on the Tree of Life?

A. 100+

B. 200+

C. 300+

[Image: Tree of Life]

TW: Can you guess how many animals are carved on the Tree of Life? #popquiz #AnimalKingdom

[Image: Tree of Life]

Wednesday, December 11

FB: Visit DinoLand USA to see some animals that are relatives of pre-historic dinosaurs!

[Image: Picture from DinoLand USA]

TW: Time to get pre-historic! Visit DinoLand USA to see relatives of #dinosaurs.

[Image: Picture from DinoLand USA]

Thursday, December 12

FB: Happy Poinsettia Day! This holiday season, don’t forget to keep your wild animals at home away from these dangerous plants.

[Image: Poinsettias in the Animal Kingdom]

TW: Happy #PoinsettiaDay! Be sure to keep these plants out of reach from your wild animals at home! #safetyfirst

[Image: Poinsettias in the Animal Kingdom]

Friday, December 13

FB: Superstitious? Bagheera is one black cat we wouldn’t mind crossing today!

[Image: Picture of Bagheera]

TW: It’s #Fridaythe13th, check out these animal superstitions courtesy of @NatGeo! http://bit.ly/1d8OF9n

Saturday, December 14

FB: Flights of Wonder takes wildlife to the air!

TW: You don’t have to be an ornithologist to enjoy the Flights of Wonder! #showtime #AnimalKingdom  

Sunday, December 15

FB: Have you heard about the Disney FastPass? Skip the lines and enjoy your rides faster! http://bit.ly/1i7sTR3 

[Image: Include image of Expedition Everest]

TW: At the park with us? Meet Rafiki over at Rifiki’s Planet Watch until 5 p.m. #LionKing #starstruck

[Image: Picture of Rafiki in Animal Kingdom]

Monday, December 16

FB: Check out Nemo, Dory, and the rest of the gang in Finding Nemo – The Musical at the Disney Animal Kingdom!

[Image: Image from the show]

TW: Head down under with Nemo and the gang in #FindingNemo – The Musical at the Disney Animal Kingdom! #justkeepswimming

[Image: Image from the show]

Tuesday, December 17

FB: What’s for dinner tonight? Find out what our animals eat every day!

[Image: Infograph of popular animals and their diets] 

TW: Hungry? Find out what your favorite animals eat here at the #AnimalKingdom!

[Image: Infograph of popular animals and their diets]

Wednesday, December 18

FB: Happy Hump Day! “Like” this post if you’re excited for the weekend!

TW: Happy Hump Day!

Thursday, December 19

FB: It’s Throwback Thursday! Check out Kendi and her calf nearly a year and half ago!

TW: Get your daily dose of cuteness with our flashback of Kendi and her calf! #tbt #AnimalKingdom

Friday, December 20

FB: What's the best holiday gift you every got?
[Image: Child with stuffed animal at Animal Kingdom gift shop]

TW: RT if you’re excited for the weekend!

Saturday, December 21

FB: Still searching for the perfect gift? There’s plenty of time to plan your Disney vacation! http://bit.ly/1cLcgKC

[Image: Entrance to Disney World]

TW: Last minute shopper? There’s still time to plan your #AnimalKingdom vacation! #tistheseason http://bit.ly/1cLcgKC

[Image: Entrance to Disney World]

Sunday, December 22

FB: Who wouldn’t mind waking up to this view from the Animal Kingdom Lodge?

TW: The Animal Kingdom Lodge offers some wild views! #wildlife #savannah

Monday, December 23

FB: Need a Monday morning boost? Ride the Expedition Everest with us on YouTube!

TW: Here we go! Take a spin on Expedition Everest with us! #POV #rollercoaster

Tuesday, December 24

FB: Not a creature was stirring, not even a mouse…

[Image: Mickey Mouse sleeping]

TW: Not a creature was stirring, not even a mouse…

[Image: Mickey Mouse sleeping]

Wednesday, December 25

FB: Merry Christmas from all your friends at the Animals Kingdom!

[Image: Photo of staff in holiday attire]

TW: Merry Christmas! How are you and your family spending the holiday?

Thursday, December 26

FB: Our tigers had an exhausting day yesterday. Now it's time to relax!
[Image: Tiger family sleeping]

TW: Our tigers had a busy holiday! Now it's time for a cat nap...
[Image: Tiger family sleeping]

Friday, December 27

FB: Headed to the park? Get the lay of the land with our interactive map!

http://bit.ly/1eCZbUd
[Image: Photo of the map]

TW: It’s a jungle out there! You won’t get lost with our interactive #AnimalKingdom map! #explorer http://bit.ly/1eCZbUd

Saturday, December 28

FB: Fast fact! A group of porcupines is called a prickle. 

[Image: Family of porcupines]

TW: Did you know a group of porcupines is called a prickle? #fastfact

[Image: Family of porcupines]

Sunday, December 29

FB: Yea, he's a momma's boy.
[Image: Mom monkey holding baby]

TW: Visiting us today? Tweet us your pictures and we'll retweet our favorites!

Monday, December 30

FB: “Like” this post and you’ll be entered to win four tickets to the Animal Kingdom! Official Rules: [insert URL of official rules]

[Image: Entrance to the Animal Kingdom]

TW: We’re giving away 4 tickets to the #AnimalKingdom over on our Facebook page! #giveaway http://on.fb.me/1i74rPU

Tuesday, December 31

FB: Happy New Year’s Eve! Join us for our annual firework show at the Magic Kingdom!

TW:  Our bears have resolved to work off their winter pounds…pending hibernation! What are your #resolutions for #2014?